"Where Architecture Dissolves" does not describe the stand, but evokes it. The concept is completed by the visitor, who experiences the colours shifting and the architecture gradually dissolving into clouds.
The ARBI exhibition space for Cersaie 2026 is built around a strong architectural structure: a sequence of identical volumes, tilted at 45 degrees, defines the perimeter and acts as a visual filter between interior and exterior.
As visitors move through the stand, the architecture changes perception, alternately closing in and revealing the space within. The same principle applies to colour: a deep amaranto red gradually shifts into a warm orange, depending on the direction of movement; A third neutral tone, burro, completes the space, balancing the changing colour palette and the overall exhibition experience.
The contrast between the rigid geometry and the lightweight metal-mesh clouds suspended overhead introduces an unexpected sense of lightness, allowing the architecture to dissolve into an ethereal dimension.

Styling Giuseppe Mangia