About us
We are product designers and we work alongside companies as a strategic consultants for industrial design. The method, the research, the lateral and emotional thinking are the tools with which we create added value and provide solutions through the industrial design, always side by side with the client
Pietrasanta 12
We are based in Milan in the sunny and cool location of Pietrasanta 12. Located in a former distillery, it is very close to Milan city centre, near Fondazione Prada.
OUR DESIGN TOOLS
synthesis after analysis
The ability to analyze and decompose the project into its components, reassembly them in a different way to create a distinctive meaning: a creative synthesis.
designing through light
Using the light as a tool to frame an object. The light hits the surface with different angles, generatingvarious shades that define the shape: a new details emerges.
graphics as input to shape
Not just a bi-dimensional decor applied to a product, but the starting point that define the shape and the structure of the product itself.
breaking the boundaries
A single module, one input, that generates infinitive outputs. Hiding the borderlines into the final pattern. The perimeter as an element of union, not division.
shifting of meaning
Bringing something you are familiar with from a context to another. Playing with size and functions, to produce wonder and surprise.
looking at things sideways
Shifting the point of view. Look at thing form a different perspective, to see new meanings and possibilities.