At the Cersaie 2024 edition, we transformed the booth into a museum experience where you can experience The.Artceram style firsthand. It was organized into four closed exhibition silos, inspired by company packaging, that highlighted the material and form of our collections, offering a unique experience. The entire exhibition concept was permeated by tones inspired by the "Dark Matter" palette to create a suggestive and contemporary atmosphere, a bold combination of glossy and matte finishes that create a sharp and dynamic contrast.
Every detail, from the arrangement of the display elements to the choice of materials, has been carefully designed to offer an engaging and distinctive visual narrative.

"Collaborating and designing for Artceram means experimenting for us, always having the opportunity to express ourselves and add value to the brand in varied ways, sometimes even out of the box. Over the years, we have often moved from museum paths to canonical exhibition paths where the space recalled the bathroom world.
In 2024 we have therefore decided to set a milestone, a virtual breaking point from which to start again after years where we focused more on the bathroom environment than on bathroom products. Starting from this assumption, valuing the ceramic product as such, we designed an installation where we exhibit our pieces in an environment strongly characterized by material contrasts between rigid and soft materials, between glossy and matte surfaces, between chromatic contrasts where primary colors, such as glossy white ceramic and glossy black, are contaminated by bright and bold tones.
A material and chromatic melting pot where the "super glossy" black coexists with the "super matte" sprayed concrete from which four self-supporting exhibition silos made from the common packaging boxes used for sanitary ceramics rise. Four closed boxes, chromatically contrasting with the rest of the installation, where sanitary ceramics are exhibited and revealed."

Styling Giuseppe Mangia